After 131 years, the Aunt Jemima brand is getting a new name and logo. The Quaker Oats Company, which owns the brand, announced the change on June 17, 2020. The new name, which has not yet been revealed, will be announced later this year.
The Aunt Jemima brand has been controversial for decades. The character of Aunt Jemima, a Black woman who was created to promote the brand's pancake mix, has been criticized for perpetuating stereotypes of Black women as mammies and caretakers. In recent years, there have been calls to remove the Aunt Jemima character from the brand's packaging and marketing.
The Quaker Oats Company's decision to change the Aunt Jemima brand is a sign of the times. In recent months, there has been a growing movement to remove racist and offensive symbols from public view. The Aunt Jemima brand is just one of many brands that have been forced to change their names and logos in response to this movement.
aunt jemima new name
Quaker Oats Company rebranding Aunt Jemima.
- New name to be announced later this year.
- Aunt Jemima character criticized for stereotypes.
- Brand change reflects growing movement.
- Racist symbols removed from public view.
- Aunt Jemima one of many brands affected.
- Decision made after listening to consumers.
- Company committed to racial equality.
- New name to be more inclusive.
- Change expected to be completed by 2021.
The Quaker Oats Company's decision to change the Aunt Jemima brand is a significant step in the fight against racism. The new name and logo will help to create a more inclusive and equitable society.
New name to be announced later this year.
The Quaker Oats Company has not yet announced the new name for the Aunt Jemima brand. The company has said that it will reveal the new name later this year, after it has conducted additional research and consulted with consumers and experts. The company wants to make sure that the new name is inclusive and respectful of all people.
There are a number of factors that the Quaker Oats Company will consider when choosing a new name for the Aunt Jemima brand. The company will want to choose a name that is:
- Relevant to the brand's products. The new name should be something that consumers can easily associate with pancake mix and other breakfast foods.
- Inclusive and respectful. The new name should not be offensive or hurtful to any group of people.
- Unique and memorable. The new name should be something that consumers will remember and be able to easily identify with the brand.
The Quaker Oats Company has a long history of making delicious and affordable breakfast foods. The company is committed to creating a more inclusive and equitable society. The new name for the Aunt Jemima brand will reflect these values.
The Quaker Oats Company's decision to change the Aunt Jemima brand is a significant step in the fight against racism. The new name and logo will help to create a more inclusive and equitable society.